As a global fashion icon, Alexa Chung is often imitated but never duplicated. Her effortlessly cool look embodies the essence of our Classic boot: legendary, original, and timeless. To celebrate the launch of our new Classics this fall, we asked Alexa to art direct the collection, where she captured the contemporary ease of UGG® through the lens of some of her favorite women. Women chosen for both their sense of style and sense of self. Weaving her creative vision into our storied heritage, Alexa illustrates a myriad of modern ways to wear our shoes.


My first encounter with UGG was very plush and pleasant. I wore a high school
friend's pair to get her mail and fell in love.

Shop the Classic Short

Shop the Ansley


I could probably spend every single day of winter wearing my UGG Classics,
old Levi's, and a cashmere sweater.

Shop the Tasman

Shop the Ansley


In college, I saved money to buy UGG boots. When I got them, I was so happy I wouldn't
take them off. People started calling me, "The girl with the UGG boots."

Shop the Alena

Shop the Classic Mini


My first UGG memory is putting on a pair and thinking, "This is the
warmest my feet have ever felt."

Shop the Classic Mini

Shop the Classic Slipper