Stories by UGG®

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Browse by category

FEEL YOU with Kayce Kirihara

“You weren’t born to fit in, you’re born to stand out. Just be you and everything will work out.”

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FEEL YOU with Leah Vernon

“My tenacity and perseverance keep me pushing, no matter what the odds are against me.”

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AW21 FEEL YOU

With Evan Mock, Rhianna Jones, Kayla Maria G, Bri Scalesse, Lachlan Watson, Genai Nakama, Shanley McIntee, and Cameron Porras.

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Spotted: Hailey Bieber in the Fluff Yeah

Debuting Ash Fog, a fresh new color for AW21.

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Debuting Icon-Impact with Aditi Mayer, Valentina Padilla, and Jazmine Rogers

A collection that's soft on you, softer on the planet.

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SPRING/SUMMER 2022 FASHION MONTH

A roundup of UGG-related happenings at New York Fashion Week and London Fashion Week.

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FEEL YOU FEATURES with Cristina Martinez

"I've made it my mission to not only highlight Black and Brown people and their stories, but to make sure that I reflect Black and Brown in the most beautiful way that I possibly can."

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FEEL ____ with Susanne Bartsch

“Fashion is all about feeling, baby, and I’ve always expressed myself through it. Like UGG, I love to push the boundaries of fashion and defy convention.”

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FEEL ____ with Kareem Abdul-Jabbar

“Make a friend that doesn’t look like you. If we do that, we can change the world and make it a peaceful place.”

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