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Back for AW20: UGG x STAMPD

Born in Aspen, Colorado, Chris Stamp has always had an affinity for the winter uniform. With shared roots in surf and snow, the second chapter of UGG x Stampd combines classic apres-snow DNA with Stamp’s eye for contemporary, minimal design. After shooting the winter-themed campaign with personal friends Veneda and Weston Carter, we sat down with Chris to ask about the collaboration, the shoot, and his creative inspiration for both.

 

Tell us a bit about the collaboration shoot. Who were the models, and what was the theme? 

For the SS20 collaboration, we shot in an idealistic après-surf environment – with this shoot, we brought it to the snow. The models were Veneda Carter (stylist and model) and Weston Carter (skateboarder and snowboarder). Veneda and I have been friends for almost 10 years now, and she styled the campaign, putting together the fits based on how her and Weston would both wear the shoes. Each of the styles for this season speak to more of an indoor-outdoor environment, taking into consideration the winter season. This is them at home after a day on the mountain. Think of it as après-snow – ‘Snowed in with the Carters.’

UGG x STAMPD

Describe the styles from the AW20 collaboration. What went into each? 

The new Tasman was designed for 3-in-1 wearability. There is a built-in slipper with insulating down fill certified by the Responsible Down Standard that you can wear with the shoe or separately as its own style. The suede is the most premium offered through the UGG range, and it’s one of the softest leathers I’ve worked with.

The lace-up really took some development. There was some trial and error as we started with the Classic shape, but then we gave the upper a ripstop nylon shell. Nothing was held back with this style. The premium suede upper features a waterproof DryTech membrane and is lined in the UGGplush™ wool blend for a cozy feel, then finished with insulating down fill certified by the Responsible Down Standard.

One of my favorite parts of the collection is the boot guard. The initial idea was to create something that allowed you to keep your UGG boots looking good for longer. It does that and more, giving the wearer almost two different shoes (wearing the boot with or without the guard), not to mention that every pair comes with two different colors. It also fits other inline styles and other shoes.

The slide, I just wanted to do something cozy for inside the house.

UGG x STAMPD

What was the process like for your second collaboration with UGG?

It was more fluid than the first. We were working with a similar team for the most part, so we already knew each other. It was good to have the first collection under our belt, given we were designing a bigger collection this season. There are a lot of technical elements that go into the design and construction of these styles – sometimes the simpler a style looks, the more difficult it is to get it to that point. The UGG team’s expertise with fabrics, construction, and fit made the whole process super seamless. There weren’t a lot of design compromises here, which for me is the most important part.

What did you learn from the partnership?

A great team makes a great product.