filed under California , Culture , People


Last June, we released a Pride-inspired capsule collection for men and woman alike. For each pair sold in-store and online, we donated $25 to Born This Way Foundation, a nonprofit organization committed to building a kinder and braver world.

From September 1 to September 21, Born This Way Foundation and UGG invite you to #BeKind21, an inspiring 21-day global challenge that encourages us to build habits that foster kindness, and promote the strength and wellness of our communities. Everyone who takes the pledge, and shares about the challenge on social media with the hashtag #BeKind21, will be entered to win a pair of tickets to an upcoming show in Las Vegas!

If you live locally, find our booth at Santa Barbara’s Pacific Pride Parade in Chase Palm Park this Saturday, August 24. The all-day event features live entertainment, exhibitors, local food, informative non-profits, activities, and community member support.

Take the #BeKind21 pledge here.

About Born This Way Foundation 

Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people, and empower them to create a kinder and braver world. To achieve these goals, Born This Way Foundation leverages evidence-based research and authentic partnerships to provide young people with kinder communities, improved mental health resources, and more positive environments – online and offline. To learn more, click here.