FEEL YOU is a celebration of individuality and style with over 30 artists, creatives, and activists from around the world. We continue the series with Molly Goddard, the London-based designer behind her namesake brand. Known for maximalist silhouettes and bold color, Goddard creates tactile garments that allow her innovative pattern-cutting to take centre stage. Revealed via YouTube at London Fashion Week, UGG x Molly Goddard celebrates iconic UGG DNA, playing with proportion and color to strike a balance between playful and elegant.
Molly Goddard’s collections are held in some of the world’s most respected retailers such as Dover Street Market, including her own store-in-store at their London flagship, and select works can be found in the permanent collection of the Metropolitan Museum of Art’s Costume Institute in New York and the Victoria & Albert Museum in London.
Tell us about Molly Goddard.
I was born and raised in London, and studied at Central Saint Martins. Exploiting the tension between maximalism and restraint, the exploration of transparencies, fabric manipulation, construction, and volume are key to the my work, as are techniques such as hand-smocking and shirring. Since starting in 2014, my label has developed considerably – signature tulle has been joined by taffeta, organdy and silk – while the range of products has expanded to include menswear and accessories.
Describe your brand in three words.
Maximalist, colorful, and celebratory.
Describe UGG in three words.
Iconic, comfortable, and fun.
Why did you want to partner with UGG?
UGG is iconic! The opportunity to put our stamp on the Classic, and develop new styles using their wide range of materials and techniques was an incredible opportunity we couldn’t turn down.
What are some things Molly Goddard and UGG have in common?
Comfort and sense of humour!
Describe the inspiration behind the styles created for the collaboration.
We wanted to make something bold and colourful to play with UGG’s DNA. Working with UGG gave me the opportunity to explore new fabrications and ways of working. The outcome are three pairs of shoes that are wearable, fun, with a much-needed sense of humour… and I think still elegant.
The way I work is very physical. I like to see and feel fabrics, and texture and shape are key for me. The styles are relatively simple, carried by colour and allowing the materials to take centre stage. The slippers were inspired by a pair of bright pink sheepskin shoes that I bought years ago at a market. I was very excited by the chance to make these into daytime shoes and add bold, unique colours. For the platforms, I took inspiration from seventies clogs, and loved the idea of adding contrast-coloured insoles to make them feel more contemporary. As for the applique flowers on our interpretation of the Classic Mini Boot featured in the SS21 collection, I have always loved the way applique is used on cowboy boots and Western leathers.
How would you suggest styling the collection?
The slippers and flatforms would look perfect with a simple white cotton dress. For the boots, we envision them styled with baggy jeans and a white t-shirt.