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FESTIVAL BOUND WITH UGG + DESERT X – This is UGG

Celebrating our West Coast roots and longtime support of the arts, this festival season UGG partnered with Desert X, an outdoor art exhibition in California’s Coachella Valley. On view through April 21, 2019, the exhibition explores a range of ecological, environmental, and social issues through site-specific installations and performances.

The Kaplan Twins in the Le Fluff at Sterling Ruby’s SPECTER

Billie Lourd in the Le Fluff at Sterling Ruby’s SPECTER

We sponsored Colombian artist Iván Argote’s A Point of View, an installation overlooking the Salton Sea that examines the link between the individual and the environment through a series of staircases.

“UGG is a provocative brand where what you see is not all you get, and Iván’s work really connects with this feeling. His work is subtle yet challenging, thought provoking yet beautiful. It intrigues you and in drawing you in, changes your view of the world. Ivan is a great artist and a great human being which made him the perfect choice for UGG to work with.” – Andrea O’Donnell, President, Fashion Lifestyle, Deckers Brands (UGG)

A Point of View by Iván Argote

To highlight our partnership with Desert X, we gathered a diverse group of unconventional individuals for a content-filled road trip from Los Angeles to Palm Springs. In vintage cars from Vinity, they journeyed across the open road, making their way to various Desert X installations wearing our newest spring styles, the Open Road Collection.

Slick Woods in the Dune slide at SUPERFLEX’S Dive-In

Barbie Ferreira in the Le Fluff and Bria Vinaite in the Tasman at Sterling Ruby’s SPECTER

Tommy Dorfman in the Neumel Zip MLT at SUPERFLEX’S Dive-In

The road trip ended with an intimate cocktail party hosted by UGG at the Villa Royale in Palm Springs. Zuri Marley DJ’d the event, and notable attendees included Slick Woods, Winnie Harlow, H.E.R., Billie Lourd, Leomie Anderson, Tommy Dorfman, Patrick Schwarzenegger, Barbie Ferreira, Bria Vinaite, Lexi and Allie Kaplan (The Kaplan Twins), and others.

Zuri Marley in the Le Fluff at Villa Royale

Billie Lourd in the Classic Mini and Tommy Dorfman in the Dune slide at the Villa Royale

Leomie Anderson in the Cozette slide at the Villa Royale

H.E.R. in the Le Fluff at the Villa Royale

To further commemorate the partnership, we created a limited-edition Classic Mini boot inspired by Argote’s work. With only 100 pairs made, the boots were exclusively distributed to cocktail party guests.

With festival season underway, shop the Open Road Collection here.