filed under Culture , People , Style

UGG x PAQ x OCTAVIAN – This is UGG

Since its inception, PAQ has provided groundbreaking and highly-entertaining weekly episodes that explore all angles of popular culture through the lens of men’s fashion. The four-friend powerhouse is on a mission to break the stigma surrounding men’s fashion, inspiring young people to express themselves with their style, and feel good while doing it.

A rising star in the global music scene, 23-year-old French-British rapper Octavian joins forces with UGG and PAQ in a styling challenge featuring the Neumel Flex Boot and the Harkland Boot. The BBC Music’s Sound of 2019 winner has previously collaborated musically and creatively with artists and close friends like Drake, Skepta, and Virgil Abloh. Through his music and exposure to the fashion industry, Octavian has developed a highly refined sense of style, and challenges the PAQ boys to take him out of his comfort zone in this week’s episode.

Watch the PAQ boys compete to see who can best style Octavian below.