filed under Culture , Style


This June, we are proud to support our friends and family in the LGBTQ community with a unisex capsule collection. For men and women alike, we reimagined our best-selling Fluff Yeah slides with three Pride-inspired colorways. For each pair sold, we’re donating $25 to Born This Way Foundation, a nonprofit organization committed to building a kinder and braver world.

“UGG is proud to partner with Born This Way Foundation to create a one-of-a-kind capsule collection. To celebrate the LGBTQ community, we designed special Fluff Yeah slides that when worn together make a rainbow, as well as one inspired by the transgender flag. We wanted to express that there is beauty in what makes you different, and that you should never feel the need to apologize for who or what you love.” – Andrea O’Donnell, President

Soft from the inside out, the Fluff Yeah slide combines a slipper and sandal into one statement shoe. Featuring our iconic soft sheepskin, an elastic heel strap, and a molded rubber outsole for traction, our best-selling outdoor slipper is the perfect silhouette to show your individuality.

To join those who fight for equality, defy convention, and make no apologies for who they are and who they love, take to the streets this Pride and #UGGPRIDE.

Shop all three Pride-inspired Fluff Yeah slides here.

About Born This Way Foundation 

Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people, and empower them to create a kinder and braver world. To achieve these goals, Born This Way Foundation leverages evidence-based research and authentic partnerships to provide young people with kinder communities, improved mental health resources, and more positive environments – online and offline. To learn more, click here.

*For each pair of Pride-inspired Fluff Yeah slides sold in UGG retail stores and on starting June 1, 2019, UGG will donate $25 to Born This Way Foundation, with a maximum donation of $75,000.