UGG: 40 Years.

Adwoa in the Classic Boot and Heron in the Neumel Boot.

Adwoa in the Classic Boot and Heron in the Neumel Boot.

Since 1978, UGG has been a brand that has defied convention. Born on the coast of Southern California during the height of counterculture, we have always stood for those who aren't afraid to feel what they want to feel and look how they want to look. This year marks our 40th Anniversary. To celebrate, we envision a new future that's still deeply rooted in our past by teaming our most popular icons with icons in fashion, innovation, and art. Bold and unapologetic, these unique individuals represent the next generation of UGG.

Adwoa
in the
classic
boot.

With her bold personality, Adwoa Aboah rewrites the script of what it means to be a modern woman. As an activist and model, she challenges traditional standards of beauty, champions unconventionality, and builds a safe, stigma-free space for women to discuss mental health, sexuality, and body image through her platform, Gurls Talk.

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Heron
in the
neumel
boot.

A genre-bending artist, designer, and DJ, Heron Preston carves his own path in the fashion industry through his commitment toward innovation, experimentation, and unpredictability. Unafraid to break the rules and challenge the norm, he represents a rising group of young creators questioning tradition and doing things their way.

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Luka
Sabbat.

Fueled by a passion to create, Luka Sabbat makes his own rules as an actor, model, and artistic director of Hot Mess, a collaborative project of photography, film, clothing, and furniture. Growing up between New York and Paris with fashion-industry parents, he has an innate sense of style, which he infuses into everything he does. Boldly unfiltered, he redefines what it means to be a young creative entrepreneur.

Shop men's slippers
Luka in a 40:40:40 Slipper.

Lil Miquela.

Miquela Sousa, or Lil Miquela, is a trailblazer boasting over 1 million followers on Instagram, where she uses her platform to showcase her personal style, share her latest interests, and promote social justice. Provocative in her existence, she represents an entire generation that is revising identity, reality, and storytelling.

Shop women's classics

Lil Miquela.

Miquela Sousa, or Lil Miquela, is a trailblazer boasting over 1 million followers on Instagram, where she uses her platform to showcase her personal style, share her latest interests, and promote social justice. Provocative in her existence, she represents an entire generation that is revising identity, reality, and storytelling.

Shop women's classics