In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.
By the mid 1980’s, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast.
UGG took the New York Fashion world by storm in the early 2000’s, evolving from boots and slippers to stylish luxuries that graced the pages of Vogue.
In 2006, UGG opened the doors to the brand’s very first retail store in Soho, making its mark on the fashion capital of the world. NYC was the perfect place for the brand’s first flagship store, providing UGG fans a powerful physical expression of the brand and offering a place to experience firsthand the full breadth of the line.
In 2008, UGG opened the Westfield and Covent Garden stores in London, increasing international reach and providing UK fans a destination to experience the UGG brand firsthand.
In 2006, UGG opened the Omotesando Hills store in Japan, marking the first step of international expansion.
In 2008, UGG opened the Beijing Solana store in China, the first of what would become over 50 stores in China.
In 2009 UGG shook up the fashion scene and teamed up with Jimmy Choo to create an edgy capsule collection.“Other than Jimmy Choo, UGG is really the only other footwear I have in my wardrobe.” - Tamara Mellon, OBE, Founder and Chief Creative Officer, Jimmy Choo
Renowned for its signature sparkle, UGG teamed up with Swarovski Elements® in 2010, offering custom designs via decadent shimmering crystals.
In 2012, UGG opened the Le Marais store in Paris, adding France to the list of ever-expanding UGG regions that included Japan, China, Korea, Taiwan, Russia, Canada, Mexico, and the UK.
Striking a harmonious balance between classic UGG comfort and decadent décor essentials, the Home Collection launched in 2013.“Our longtime customers tell us there's a feeling you get when you slip on an UGG boot or slipper - a combination of relief and utter comfort that is almost indescribable. We've translated that feeling of luxurious comfort into our first collection of UGG products for home.” - President Connie Rishwain
The ultimate in nonchalant luxury, UGG launched Loungewear in Fall 2013. In true UGG tradition, sumptuous silhouettes fused a snuggly feel and flattering fit for the epitome of comfort-wear.
September 2013 marked the 35th Anniversary of UGG’s arrival in the United States. To commemorate the milestone anniversary, UGG debuted a ’78 capsule collection and kicked off a global celebration rooted in 70’s surf culture.
In 2013 Twinsole™ launched, offering the versatility of interchangeable insoles. Convertible footwear could now be worn with traditional cushioned insoles, or luxurious wool insoles, delivering signature UGG comfort in two forms.
Authentic American craftsmanship at its best, the Made in the America Collection launched in Fall ’14, celebrating high-quality construction and premium materials sourced entirely in the USA.