Official counterfeit education, awareness & protection.
The UGG Emporium outlet offers access to genuine UGG® styles from previous seasons at great prices. It’s the only place to find a wide selection of genuine clearance UGG® styles for women, men and children.
A counterfeit product is a fake or imitation made with the goal of tricking customers into believing it’s genuine. We’re committed to protecting you from counterfeit items being sold as ‘genuine’ UGG products. Counterfeit UGG footwear is often priced 30% below RRP, in an attempt to lure in unsuspecting customers, but do not rely on counterfeit pricing as an indicator of authenticity.
UGG works tirelessly with law enforcement to protect you from counterfeit websites. Presently, we've taken legal action against 60,000 websites selling counterfeit UGG products.
If you've previously shopped online for UGG® boots, shoes or accessories, you may have already been exposed to the thousands of counterfeit UGG websites. These sites often advertise counterfeit UGG products with wording such as '’cheap uggs’, ‘discount uggs’, ‘uggs on sale’ or websites calling themselves ‘ugg outlets’ or ‘ugg shops’. These phrases will frequently be accompanied by misspellings such as 'ugs' or 'ugz', an indicator that the goods are most likely counterfeit.
Some websites will have 'flash sales' offering fake UGG products at large, one-day-only discounts. These websites often contain the UGG brand name or popular product names in their website address. These illegal sites set out to deceive you into buying UGG counterfeit products, so it's important to be careful when shopping. eBay and other online auction and forum sites are also common outlets used to sell fake UGG products. We use the latest security features across our range to help you identify authentic UGG products.
Find out all the details about authentic UGG products and verify any websites if you are suspicious that they are fake on our UGG.com/uk website here