Official counterfeit education, awareness & protection.
As a premium global brand we are wildly popular around the world. Counterfeiters try to benefit from our popularity by fooling customers into purchasing fake products. We combat counterfeiting to safeguard our relationship with you and give you the best possible experience.
Check out our dedicated UGG® anti-counterfeit social media pages on Facebook and Twitter to get updates on new scams counterfeiters are using or to ask us questions.
Please check out our store locator to find an authorized retailer near you. You can also purchase authentic UGG® products on UGG.com/eu and shop our limited-time Sale at the UGG® Emporium.
UGG® is renowned for the luxurious comfort of twinface sheepskin and exceptional craftsmanship. Fake shoes and boots are made with dubious and inferior materials.
Take a look at the images below to see for yourself:
More prominently beginning in the Fall 2019 season, the UGG brand will be moving away from the use of the ® symbol on packaging and product, including the heel label. Therefore, certain products manufactured for the Fall 2019 season will not have the ® symbol on the heel label. The top left photo is an example of the new heel label.
Note the differences in the counterfeit example on the right: the heel label font is enlarged and styling of letters is incorrect, the binding which attaches the upper and outsole is of poor quality material, and the stitching around the label and along the binding is sloppy.