ensure
authenticity.

Official counterfeit education, awareness & protection.

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classics banner

As a premium global brand we are wildly popular around the world. Counterfeiters try to benefit from our popularity by fooling customers into purchasing fake products. We combat counterfeiting to safeguard our relationship with you and give you the best possible experience.

Check out our dedicated UGG® anti-counterfeit social media pages on Facebook and Twitter to get updates on new scams counterfeiters are using or to ask us questions.

Please check out our store locator to find an authorized retailer near you. You can also purchase authentic UGG® products on UGG.com/eu and shop our limited-time Sale at the UGG® Emporium.

Counterfeit Gallery

UGG® is renowned for the luxurious comfort of twinface sheepskin and exceptional craftsmanship. Fake shoes and boots are made with dubious and inferior materials.

Take a look at the images below to see for yourself:

Bag Counterfeit Information
Bailey Button Counterfeit Information
Box Quality Counterfeit Information
Heel Label Counterfeit Information
Lining of grey boot is synthetic, stitched to cow or pig suede. Lining of sand colored boot is triple lined with partial sheepskin/partial synthetic and foam inbetween lining and outer layer.
Hang tags are not used on Classic products. Displayed are some of the commonly used counterfeit hang tags.
Counterfeit outsoles are stiff and difficult to flex or bend (not to mention walk in).
Note heel label font is enlarged and styling of letters in incorrect. Binding attaching upper & outsole is of poor quality material and stitched in a sloppy manner.
Stitching is sloppy and sewn with poor quality materials. Fraying and separating seams is common.
Forefoot, or "vamp" if counterfeit boot is sloped to the toe. This does not provide comfortable space for the foot.
Past security labels between 2010-2015.
Counterfeit lining is synthetic, glued, or sewn to cow or pig suede or other synthetic material.