Whatever your pronouns, UGG® stands with you. This year’s campaign features friends of the brand, platinum-selling US artist Lil Nas X and Hari Nef, and highlights the stories of ‘It’s A Sin’ actor Omari Douglas, and trans visibility activist Kai-Isaiah Jamal.
The campaign features a limited-edition collection of all-gender footwear, accessories, and apparel in Pride-inspired colours. For each pair of the new Disco Stripe slides sold on UGG.com, UGG® will donate $25 to GLAAD—a leading media advocacy organization accelerating LGBTQ acceptance and equality—up to a maximum guaranteed donation of $125,000. We are also donating £20,000 to the Terrence Higgins Trust in the UK and to the Ohhh! Foundation.
Up to a maximum of $125,000, UGG® will donate $25 per pair of Disco Stripes purchased on UGG.com to GLAAD –a non-profit accelerating acceptance and advancing equality.
We are also donating £20,000 to the Terrence Higgins Trust, the UK's leading HIV and sexual health charity, supporting and amplifying the voices of people living with HIV.
We are also supporting the Ohhh! Foundation in Germany, which aims to empower young people to explore, embrace and experience their sexual identities safely and respectfully in a time that is ever-changing.