Fashion Baby.

Fashion Baby is a collection that celebrates the California woman's spirit and style. This woman is a beguiling mix of glamour and grunge. She can be a tomboy or ultra-feminine depending on her mood. Inspired by this dichotomy, we designed an assortment of shoes that feature a range of embellishments from feminine fluff to edgy straps, colorful patterns, and playful pom poms. Bold, whimsical, and uniquely UGG, this collection builds on the brand's new expression – one that is true to our roots and novel in approach.

The
Fluff Femme
Collection.

Introducing Fluff Femme, the newest addition to our Fashion Baby series. Silky satin bows combine with fluffy uppers to create a collection that is equal parts bold and beautiful. Luxurious inside and out, the longhair Mongolian sheepskin exterior complements a silky woolen lining to deliver all-over softness. For a look that’s both daringly unconventional and uniquely feminine, slip into the Fluff Femme Collection.

The
Puff Momma
Collection.

Puff Momma mixes street edge with cold-weather enhancements for the California woman who works in the city but escapes to the mountains on weekends.

The
Discotech
Collection.

Discotech introduces a new kind of athleisure by pairing gladiator straps, multicolored pom poms, and vibrant fluff with a thick running-shoe outsole designed for ultramarathoners.