Although proms across the country are canceled due to recent challenges, prom is an experience everyone should get to enjoy. Partnering with Pacific Pride Foundation for our fifth year, a local nonprofit, our #UGGPRIDE campaign features friends of the brand photographed at PROUD Prom in February – an annual party hosted at our headquarters that welcomes LGBTQ+ and allied youth from Santa Barbara County and the coastal communities of California. Promoting self-esteem and social connection, we invited thought leaders like actor Tommy Dorfman and couple Cora Delaney and Kai-Isaiah Jamel to join the fun – fostering a space that celebrates individuality and togetherness.

Additionally, we are proud to support the LGBTQ+ community with an all-gender capsule debuting this May and sold year-round. However you identify, our selection of slides features Pride-inspired colorways for you and yours. To complement our capsule, we are donating $125,000 to GLAAD – a nonprofit accelerating acceptance and advancing equality for the LGBTQ+ community.