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MATERIALS & CRAFTSMANSHIP:

UGG products are made with the hightest quality craftsmanship and sourced from the finest materials available. We go to great lengths to ensure our footwear is truly one-of-a-kind and never imitated.

Materials & Craftsmanship

COMBATING COUNTERFEIT PRODUCTS:

A counterfeit product is a fake or imitation made with the goal of tricking you into believing it is genuine. Often these products look very real and are difficult to detect. We are committed to protecting you from counterfeit products that are being sold as genuine UGG product and have put security measures in place to help authenticate products.

Combating Counterfeit Products

SECURITY FEATURES:

We use the latest security features to help ensure that you are buying an authentic product. Every authentic UGG® product includes a security feature contained in a reflective security label sewn into the left shoe and/or a security sticker on the shoebox, allowing instant authentication of genuine UGG products.

Our new security feature has a “rolling optics” 3-D feature, when you turn the label it looks like the UGG logo is rolling over the background of the sun logos. These label stickers still have the sun logo reflective foil strip like the ones noted above, but since counterfeiters have figured out how replicate that feature, we are adding the new rolling optic for additional authentication.

Additionally, UGG is now implementing QR code technology. This new technology allows us to communicate that your purchase is genuine UGG product that has supplied by an authentic UGG factory and distribution center.

LEARN MORE ABOUT COUNTERFEITING >

Customer Reivew

"I just purchased my second pair of UGG boots. The first ones lasted nearly 20 years! DO NOT accept anything less. I was mistaken by another seller's "Australian" label and was left with shoddy construction and uncomfortable boots. I like the authenticity tag that UGG uses."

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