Mission Statement

UGG® markets the premier brand in luxury and comfort.


Our Philosophy

UGG® delivers on its promise of luxury and comfort. UGG® is about accessible luxury. Our products fit into the consumer's every day life offering them products that are fashionable, comfortable, and attainable.


Product

The UGG® product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® is the world's largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on.

Ugg Model