ensure
authenticity.

Official counterfeit education, awareness & protection.

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As a premium global brand we are wildly popular around the world. Counterfeiters try to benefit from our popularity by fooling customers into purchasing fake products. We combat counterfeiting to safeguard our relationship with you and give you the best possible experience.

Check out our dedicated UGG® anti-counterfeit social media pages on Facebook and Twitter to get updates on new scams counterfeiters are using or to ask us questions.

Please check out our store locator to find an authorized retailer near you. You can also purchase authentic UGG® products on UGG.com/uk and shop our limited-time Sale at the UGG® Emporium.

Counterfeit Gallery

UGG® is renowned for the luxurious comfort of twinface sheepskin and exceptional craftsmanship. Fake shoes and boots are made with dubious and inferior materials.

Take a look at the images below to see for yourself:


Pay later in 3 interest-free instalments

It couldn't be smooother.

Your purchase is sliced into 3 equal card payments.

Your first payment is collected after your order is confirmed. The remaining two will be automatically collected in 30 and 60 days.

No fees, no interest and no credit check. No impact on your credit score.