fashion baby.

Fashion Baby is a collection that celebrates the California woman’s spirit and style. This woman is a beguiling mix of glamour and grunge. She can be a tomboy or ultra-feminine depending on her mood. Inspired by this dichotomy, we designed an assortment of shoes that feature a range of embellishments from feminine fluff to edgy straps, colorful patterns, and playful pom poms. Bold, whimsical, and uniquely UGG, this collection builds on the brand’s new expression – one that is true to our roots and novel in approach.

the discotech collection.

Discotech introduces a new kind of athleisure by pairing gladiator straps, multicolored pom poms, and vibrant fluff with a thick running-shoe outsole designed for ultramarathoners.


Puff Momma mixes street edge with cold-weather enhancements for the
California woman who works in the city but escapes to the mountains on weekends.