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Introducing the UGG Collective – This is UGG

11 Californians wear UGG on Venice Beach

Founded in 1978 on the coast of California by an Australian surfer, our brand’s story is as diverse and complex as the Golden State’s terrain and population—one that can only be told through their own experiences. That’s why we’re introducing the UGG Collective, a group of real people who embody our values and the spirit of California. They are artists, surfers, writers, activists, and free spirits, and in telling their stories, we tell our own.

Tasya Van Ree in the Classic UnlinedTHE ARTIST.
Tasya van Ree grew up in Hawaii but moved to Los Angeles after high school and has called the city home ever since. Renowned for her work in photography and mixed media, she strives to create new languages and multi-dimensional worlds in her work while exploring mysticism, the psychology of objects, and the relationship between fashion and identity.

Ray Wright of the group Warm Brew wearing the Freamon Hyperweave

THE MUSICIANS.
Ray Wright, Manu Li, and Serk Spliff form the hip-hop group Warm Brew. Raised on LA’s Westside, this trio rewrites Santa Monica’s whitewashed, paradisiacal narrative, creating a new soulful, funk-driven sound that draws inspiration from LA gangster rap as well as the area’s better known rock groups, such as The Doors and The Red Hot Chili Peppers.

Aleali MayTHE TASTEMAKER.
Stylist and blogger Aleali May has had her hand on the pulse of fashion ever since growing up in South Central. Today she runs the streets of Downtown. Mixing elements of grunge, streetwear, and high end designer labels, she has created an avant-garde style unbound by divisions of “menswear” and “womenswear” and even dressed the likes of Kendrick Lamar and Wiz Khalifa.

Hanalei Reponty

THE SURFER.
Born and raised in Tahiti, Hanalei Reponty could swim before she could crawl and spent her formative years traveling the world as a professional surfer. She now splits her time between surfing, modeling, and running her ethical, eco-conscious swim and activewear line, Abysse, from San Clemente.

Colleen in the Kari sandal

THE ACTIVIST.
You’ll never see Colleen Heidemann in the same outfit twice. The former flight attendant has spent years traveling the world, collecting unique pieces and honing in on her eclectic-glam style. Since being discovered at her vintage shop in Palm Desert, California, by photographer Ari Seth Cohen, she has used her influence to combat the prejudices of ageism.

Sakae in the Maksim

THE NOMAD.
Born in San Francisco and raised in Japan, Sakae Patrick has traversed the globe as a competitive surfer. Along the way he has put down roots in Hawaii, Australia, Indonesia, and most recently Malibu, California, where he lives out of his van and spends most days surfing and working with The Mighty Under Dogs.

Daniel and Haden by the fire

THE SKATERS.
Daniel Hivner and Haden McKenna have spent their lives riding every kind of board—skate, surf, and snow. Haden is a regular fixture at Venice Beach’s historic skate park, and Daniel treks between Big Bear and Mammoth with his guitar in tow.

Yasmina in the Sammy sneaker

THE RENEGADE.
Yasmina Jones left England behind and now splits her time between a house in Joshua tree she helped build and a 1970’s fishing trawler in Venice Beach. The bold exhibitionist and aspiring singer-songwriter can usually be found reading Beatnik literature, hiking with her pit bull, or taking her Ford Ranchero for joyrides.

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Photos by Frederic Auerbach
Creative Direction by Jessica Wells
Casting + Production by HDF.LA
Style by Kate Ruth
Hair by Gio Campora
Make-up by Katey Denno