How to Avoid Counterfeit UGG® Products & Shop Safely
Official counterfeit education, awareness, and protection
What is a Counterfeit UGG Product?
A counterfeit product is a fake or imitation made with the goal of tricking you into believing it is genuine. Counterfeiters mislead consumers by creating replications or recreations of UGG® products intended to appear authentic.
UGG® is renowned for the luxurious comfort of Twinface sheepskin, high-quality materials, and exceptional craftsmanship. Counterfeit products are often made with dubious and inferior materials and lack the quality, detail, and craftsmanship that characterize authentic UGG® products.
Our Consumer Protection Efforts
We are committed to protecting consumers from counterfeit products that are sold as genuine UGG® products. As a premium global brand, we are popular around the world, and counterfeiters attempt to benefit from this popularity by fooling customers into purchasing fake products.
We work with Customs Officials and Law Enforcement globally to address the manufacturing, shipment, and sale of counterfeit goods. We also actively take down online counterfeit UGG® websites and marketplaces to help protect our customers.
Where to Buy Authentic UGG Products
The best way to ensure you are getting authentic UGG product is to shop on UGG.com, at an UGG® store, or a reputable and trusted retailer. Please check out our store locator to find an authorized retailer near you. You can also purchase authentic UGG® products on UGG.com and shop any limited-time sales.
How to Identify a Fake UGG® Website
Here are some simple steps you can take to help spot a fake UGG® website. Look closely and carefully inspect the contents of the website. Details matter!
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1. Inspect the Website URL and Security
Does it look odd? Use of letters or numbers in odd places? Ensure the site is secure by checking if the URL starts with https://. The “s” indicates the website uses encryption to transfer data, protecting it from hackers.
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2. Evaluate the Overall Website Experience
Are there spelling mistakes or grammatical errors? This indicates the website was created quickly. Legitimate websites have few to zero spelling or grammatical errors.
It is important to keep in mind that counterfeiters will often take pictures and website layouts directly from UGG.com and use them to sell counterfeit product. Therefore, you should continue to be wary and take into account the details listed above.
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3. Check Contact Information and Policies
- Contact Email: Does it use an odd email address? Does it only have a contact form without a specific email address provided? Beware of live chats that only generate generic responses and do not answer your specific questions.
- Policies, Warranties, and Legal Terms: Are the Terms & Conditions, warranties, and privacy policy not helpful, inconsistent, or non-existent?
- Phone Number: Is there a phone number listed? Did you call the phone number and get an answer?
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4. Be Cautious of Prices That Seem Too Good to Be True
Prices that are very low or at a deep discount are often used as a tactic to lure you in. Walk away if the price is too good to be true.
Often these sites will take your money and personal information and you will receive no product.
Counterfeit UGG® product is usually sold at a lower price.
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5. Look for Verified Customer Reviews
Use multiple sources to look at various websites that collect customer reviews.
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6. Pay with a Credit Card or Debit Card
Most banks or credit card companies have processes that will allow you to dispute the charge and get your money back if you have purchased from a fake, fraudulent, or scam webstore.
COUNTERFEIT FAQ’s:
- The presence of counterfeit products in the marketplace is an unfortunate reality for many luxury brands including UGG®. Though we aggressively pursue the removal of this product through various means, please be aware that there is still counterfeit UGG® product being offered to consumers primarily through online websites, auction sites, and trade boards.
- If you are viewing UGG® product online anywhere other than UGG.com, our affiliated international online stores, or an authorized retailer, and the domain name includes "UGG", and any variation of this word, and/or includes one of our style names in the domain address, e.g. “Uggtasman” or "Uggboots", you can assume the product is counterfeit.
- If product is purchased from unauthorized sources, we will not accept the product for exchange/refund or warranty replacement. We will also not assist with disputes relating to such purchases. Unfortunately, there are thousands of sites claiming to sell authentic products.
- Should you suspect that you have already purchased counterfeit product, most banks or credit card companies have processes that will allow you to dispute the charge and get your money back. While every company has different procedures, we can't determine how your dispute will be processed, however, we have heard from some customers that their disputes have been processed successfully. UGG® cannot help you with any credit card disputes for counterfeit products.
- Should you question the authenticity of your UGG® product, you can refer to the pictures and goods that we have available on our website. Take into account the quality of your product, the packaging it came in, and how it compares to our current products available on UGG.com.
- Look at the quality of your UGG® product. Are the seams poorly stitched? Is the fur coming off/shedding? Does the coloring seem off or differ from one shoe to the other? These are all signs of a poorly made counterfeit product.
- If you choose to purchase UGG® products from somewhere other than UGG.com or an authorized retailer, it does not necessarily mean your UGG® product is fake, although, please keep in mind that the chances they are counterfeit are greatly increased.
- We do not ship any products directly from China. While we do have overseas manufacturing, all products are shipped to our warehouse where they go through our quality control process.
